PORTFOLIO

SYNESTHESIA

Creative Direction│Event Planning│Brand Design│Finance & Marketing

Image source: Pexel.com / Genaro Servín

Project Overview: “Synesthesia,” a captivating fashion show born from the creativity and dedication of HAMK (Häme University of Applied Sciences) students. Independently conceived and executed, Synesthesia serves as a platform for students to express their innovative ideas and perspectives on the concept of lasting design. Originally scheduled for May 19, 2020, the event faced an unforeseen challenge—the COVID-19 pandemic—leading to its relocation and reimagining in the Showroom for a later date in the fall. My journey with Synesthesia ended with my graduation in June.

Personal Responsibilities: I played a pivotal role in shaping the Synesthesia fashion show:

  1. Concept Creation: I was responsible for crafting the event’s theme, name, and story, infusing it with a unique and memorable identity. My creative touch extended to producing the show’s description.
  2. Sponsor Team: Within the sponsor team, I took a significant lead in securing sponsors and establishing crucial partnerships that underpinned the success of Synesthesia.
  3. Budget Management: Collaborating with another student, I delved into budgeting, a crucial aspect of event planning. Together, we successfully secured a grant from the Finnish Cultural Foundation, which served as the cornerstone of our budget, enabling the realization of our vision.
  4. Marketing and Event Planning: I actively contributed to marketing efforts, ensuring the show reached its target audience. In addition, I played a pivotal role in event planning, facilitating seamless execution.
  5. Public Communication: I bore full responsibility for all public communication related to the event, ensuring a consistent and engaging narrative.

Results: Despite the unforeseen challenges posed by the COVID-19 pandemic, Synesthesia evolved into a testament to the resilience and creativity of HAMK students. The fashion show exemplified the fusion of lasting design concepts with innovative, artistic expressions.

While my direct involvement with Synesthesia concluded upon my graduation in June, the event remained a vivid demonstration of the potential for creativity, collaboration, and determination in the world of fashion. I’m proud to have played a part in the creation and early development of this remarkable project, and I look forward to seeing its continued success in the hands of the talented individuals who carried it forward.