PORTFOLIO

HAAPALA BnB

Service Design│Storytelling Integration│Spatial Design│Brand Design

Image source: Pexel.com / Foodie Factor

Project Overview: Showcases our project, a pioneering endeavor in co-design aimed at creating an immersive dining experience. Our client, a forward-thinking company, had introduced a groundbreaking service concept and sought to transform it into a captivating, unforgettable journey for their customers. The core of this project revolved around integrating storytelling into the service, seamlessly blending it with the product, and weaving in the rich history of the Haapala site. Additionally, we engaged with customers and other key stakeholders to co-create an enchanting experience.

Project Goals: Our mission was characterized by the following key objectives:

  1. Immersive Dining Experience: Craft a service concept that immerses customers in a compelling and unforgettable dining adventure, engaging all their senses.
  2. Seamless Integration: Seamlessly interweave the service and the product, ensuring a cohesive and enchanting experience for the customers.
  3. Historical Context: Incorporate the fascinating history of the Haapala site into the narrative, enriching the dining experience with a sense of place and heritage.
  4. Co-Creation: Collaborate closely with customers and other stakeholders to involve them in the creative process, ensuring their perspectives and needs are integrated into the final design.

Methodology: We harnessed co-design principles, leveraging the collective wisdom of customers and stakeholders to shape the immersive dining experience. Storytelling served as the binding element, merging service and product into a harmonious whole.

Key Milestones:

  1. Research and Immersion:
    • Deeply immersed ourselves in the company’s new service concept, gaining a profound understanding of its essence and potential.
  2. Stakeholder Engagement:
    • Actively involved customers and other stakeholders through surveys, focus groups, and collaborative workshops, extracting their insights and desires.
  3. Storytelling Integration:
    • Wove a captivating narrative around the service path, incorporating elements of the Haapala site’s history, and product seamlessly.
  4. Prototyping and Testing:
    • Constructed prototypes of the immersive dining experience to ensure the concept’s viability and allure.

Results: Our co-design journey has resulted in the creation of an immersive dining experience that seamlessly integrates service, product, and storytelling. By involving customers and stakeholders in the creative process, we’ve infused the experience with a deep connection to their desires and expectations.