PORTFOLIO

GLOBAL BRANDING IN SAARISELKÄ

Brand Design│Service Design│Visual Branding│Scenario Planning

Image source: Pexels.com / Fanny Hagan

Project Overview: A brand development project for a tourism company embarking on a journey into the international tourism market in the breathtaking Saariselkä region of Lapland, Finland. Our mission was to elevate the brand identity, setting the stage for a remarkable international expansion. Our holistic approach encompassed various aspects, including the definition of core values, the creation of a service promise, development of brand personas, crafting mission and vision statements, strategic planning, envisioning future scenarios, and the implementation of a captivating visual identity.

Key Components of Our Approach:

  1. Defining Company Values:
    • We meticulously established the foundational core values that would not only guide the company’s operations but also shape its brand identity. These values served as the bedrock upon which the entire brand would be built.
  2. Service Promise:
    • We developed a compelling and customer-centric service promise that not only met but exceeded customer expectations, reinforcing the company’s commitment to exceptional service.
  3. Brand Personas:
    • We created distinct brand personas that deeply resonated with the target audience, ensuring more personalized and engaging interactions, thereby strengthening the brand’s connection with its customers.
  4. Mission and Vision:
    • Our team crafted a clear and inspiring mission and vision statement, providing a guiding light for the company’s future endeavors and setting the tone for its growth.
  5. Strategic Planning:
    • A comprehensive analysis of the operating environment was undertaken, leading to the formulation of a robust strategy that paved the way for the company’s long-term success.
  6. Future Scenarios:
    • We explored various future scenarios, enabling the company to proactively address challenges and seize opportunities. This forward-thinking approach promoted adaptability and resilience.
  7. Visual Branding:
    • The project culminated in the curation and implementation of a captivating visual identity that flawlessly encapsulated the brand’s essence, making a lasting impression on customers.

Collaborative Endeavor: This project was an exemplar of collaboration, uniting the expertise of two other industry leaders in the field of design. Together, we embarked on a journey that revitalized the brand identity and positioned the company for an exciting venture into the international tourism market.

Results: Our meticulous and comprehensive approach has breathed new life into the brand identity of the tourism company. With clearly defined values, a compelling service promise, engaging brand personas, a guiding mission and vision, a strategic plan, scenario readiness, and a captivating visual identity, the company is well-prepared for its international tourism expansion in the captivating Saariselkä region of Lapland, Finland.