PORTFOLIO

AW-HOC

Fashion Design│Concept Design│Material Sourcing│Collection Design

AW.HOC is a capsule collection of my design. The collection is an attempt to display the emotions of my childhood in the early nineties. The designs are highly influenced by 90’s pop culture, the culture of the urban youth and individualistic expression of one’s identity.

The focus of my work is in denim. I want to display the versatile nature of denim and create a visual presentation of the spectrum of modifications that completely change the face of the fabric. I designed three different versions of the collection, with one being the raw denim, by modifying the raw fabric with acid spray bleach and acid tie bleach. Sustainability also plays a important part in my collection – the denim fabric is GOTS accredited and Fair Trade.

The name AW.HOC is a play between my name and the word Ad hoc. The term ad hoc in this context mocks the narrow-minded concept of sustainability when used only as a marketing tool, and questions the temporary solutions to far- reaching problems. On the other hand it also mocks me, as a someone who designs a non-functional product . The collection’s name is also a reflection of my own identity as a designer in the ever-changing field of fashion, trying to connect the fluid and agile nature of creativity to the slow and deliberate frames of sustainability.